Nourishment

Concept development, art direction, and design of a 5-year daily food journal intended to capture day-to-day food memories and build a personal keepsake.

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 Two inks were used for the interior: black and a deep maroon, which was tinted out to achieve a variety of colors.

Two inks were used for the interior: black and a deep maroon, which was tinted out to achieve a variety of colors.

Spec selection

Spec selection

Choosing the right combination for the cover color, foil, ribbon, and head band was incredibly difficult! My head was spinning with pinks and golds for days. Can you tell which combo we ended up choosing?

 It all comes together in the binding — the dark headband to complement the endpapers, and the pale gold ribbon to tie in the cover foil.

It all comes together in the binding — the dark headband to complement the endpapers, and the pale gold ribbon to tie in the cover foil.

Designed to be styled

Designed to be styled

Instagram is a key component of the marketing plan for this journal. (Not least because it’s a kind of analog counterpart to the daily posts that many people make on social media.) It’s been a lot of fun styling and photographing it in different settings, and making it pop on screen. I created a dedicated account for the journal, and have loved connecting with the food and journaling (and pink-obsessed) communities.

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