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Grandbaby Cakes

Logo redesign and other branding materials created for Jocelyn Delk Adams' fantastic blog, Grandbaby Cakes. Warning: visiting her blog may result in drooling.

primary logo

primary logo

Jocelyn needed a logo/header for her site that captured the essence of the Grandbaby Cakes brand, which is all about remixing classics for a new generation. Together we created this new look—something clean and modern, but still with vintage flair.

logo variation

logo variation

The primary logo needed to be quite horizontal for it to work within her website's format, so for broader applications, I created this stacked variation that would allow for more flexibility.

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T-shirt designs

T-shirt designs

We had a LOT of ideas for these shirts! After multiple rounds of drafting and tweaking, we ended up with a selection of winners that best represented the Grandbaby Cakes brand. 

 My personal favorite? The dope donut tee. I love wearing it when running my weekend errands and then rewarding myself with a (dope) donut after I get everything done.

My personal favorite? The dope donut tee. I love wearing it when running my weekend errands and then rewarding myself with a (dope) donut after I get everything done.